Meet Visma Acubiz' is a series of articles that take you behind the scenes. The articles tell the stories of everyday heroes at Visma Acubiz. In this article, the spotlight is on Adrian Guillen, who is an intern in our Marketing team.
I am doing an internship at Visma Acubiz, where I work as a marketing intern. My primary task is to work with digital marketing and communication. I am involved in several projects, including optimization of the company’s websites, blog and the production of marketing material.
TL;DRVisma Acubiz offers marketing internships that give students hands-on experience in digital marketing, SEO, web optimization, and content production within a fintech environment. Intern Adrian Guillen describes applying Marketing Management theory to real projects, including website optimization and marketing material production, in a collaborative and supportive team.
Yes definitely. I am studying Marketing Management and have had the opportunity to apply many of the theories and models I have learned during my education. Among other things, I have worked with the AIDA model and the customer journey, both of which are important in digital marketing.
As a full-time employee, I have been given more responsibility and have been challenged in a way that I was not as a student. I have had the opportunity to work on larger projects and learn more about how a company works.
I especially enjoyed working on the optimization of our websites and blog as it gave me the opportunity to use my creativity while learning more about SEO and web design. Producing marketing materials was also exciting as it allowed me to work on both my written and visual communication skills.
The most fun part of being an intern at Visma Acubiz was definitely the team building day we had at the start of the internship. We were taken out of the office and to Timm Vladimir’s Køkken, where we had to prepare meals ourselves. It was a fun and different way to get to know my colleagues better, and at the same time I was allowed to challenge myself with some good dishes in the kitchen. It was also a good way to start the internship, as it broke the ice and made it easier to get into the work tasks afterwards.
My assignment will be about how you can use AI to make a workplace more efficient. I will research different forms of AI technology and how it can be used in existing marketing strategies to automate work tasks and improve productivity in a company.
Yes, my time at Visma Acubiz has made me more aware of what kind of work I want to look for after my education. I have learned a lot about marketing and digitization and I have found that it is an area that I am very interested in. I have also learned that it is important for me to work for a company that has a clear mission and vision.
A funny thing about myself is that I actually played soccer in FC Barcelona’s youth team when I was younger. Although I never got to play in the first team or become a professional footballer, it was a fantastic experience and a great honor to be able to train and play with some of the best young talents in the world. Soccer will always have a special place in my heart and I will continue to play and follow the sport.
Frequently Asked Questions
What does a marketing intern do at Visma Acubiz?
The marketing intern role at Visma Acubiz involves digital marketing and communications work across several areas: website and blog optimization, SEO, and production of marketing materials covering both written and visual communication. The role is project-based and allows interns to apply academic frameworks such as the AIDA model and customer journey mapping to live campaigns.
What academic background is useful for a marketing internship at a fintech company?
A Marketing Management background is directly applicable, as it covers frameworks like AIDA, customer journey, and digital marketing strategy that come up in day-to-day work. Knowledge of SEO and web design is also valuable, as website optimization is a core part of the role at Visma Acubiz.
How does working as a full-time intern differ from being a student?
The main difference is responsibility and scope. As a full-time intern, you are assigned to larger, ongoing projects rather than contained case studies. You also gain exposure to how a company actually operates across functions, which academic coursework does not fully replicate.
Does the Visma Acubiz internship lead to a formal thesis or assignment?
Yes. The internship is structured to feed into a degree assignment, giving interns the opportunity to write academically about their practical experience. This makes the placement valuable both professionally, in terms of skills gained, and academically, in terms of fulfilling graduation requirements.
I like the versatility of marketing the most. A "normal" day can include editing videos or looking...
With the acquisition of the Danish fintech company Acubiz, Visma expects to accelerate further...
You’ve probably been in this situation many times before: You’ve been up extremely early and you...
