We are proud to announce that we are new sponsor of the cycling club CK Nordsjælland. Our logo will adorn the cycle clothes of CK Nordsjælland in the future, and we are extremely pleased that Acubiz gets visibility on especially the North Zealand country roads. Of cause we have to mention Tour de France in Denmark as well.
TL;DRAcubiz has become a sponsor of CK Nordsjælland, a cycling club in North Zealand, Denmark. The sponsorship reflects Acubiz founder and CEO Lars de Nully's personal passion for cycling and the company's broader commitment to supporting employees' sports activities through a monthly contribution to physical activity.
Seen from the outside it can be difficult to see the connection between a cycling team and a fintech company. At Acubiz, however, we love all kinds of sports, as we are convinced that the joy of sports has positive effects on people’s mood and job satisfaction. This is the reason that Acubiz pays a fixed monthly amount to the employees’ sports activities.
The local and personal touch
CK Nordsjælland is a special cycling club that benefits both members and the local area of North Sealand. The team promotes cycling in North Zealand within both license-, competition- and exercise levels. Cycling is a sport that’s close to the heart of Acubiz CEO and founder, Lars de Nully. Therefore, the time for reflection wasn’t long when the opportunity for the sponsorship arose.
“I’ve always loved to cycle. I think it’s a fantastic way to exercise. I find CK Nordsjælland’s way of accessing the sport inspiring and we would love to support this at Acubiz. Time will tell if CK Nordsjælland is part of Tour de France when it starts in Denmark in 2021. Luckily, we can settle for less” tells Lars de Nully with a smile.
Tour de France in Denmark
We are also looking forward to 2021 when Tour de France comes to Denmark. It is going to be a crazy cycling year for Denmark and Tour de France’s arrival in Denmark is something we look very much forward to. Being able to attract such a large world event to Denmark is simply unique.
At Acubiz, we look forward to following our good customers, Astana Pro Team and Bahrain Merida Pro Cycling Team, when Tour de France start on Danish soil. The UCI World Tour 2019 includes 37 day and stage races worldwide and is extremely demanding for teams – sporting as well as administrative. Astana and Bahrain Merida have chosen Acubiz’s expense management solution to keep track of expenses, so they can keep focus on winning cycle races.
Frequently Asked Questions
Why did Acubiz sponsor a local cycling club?
The sponsorship of CK Nordsjælland reflects both Acubiz CEO Lars de Nully's personal love of cycling and the company's belief that sport has a positive effect on employee well-being and job satisfaction. Acubiz also pays a fixed monthly contribution toward employees' sports activities as part of its benefits package.
What is CK Nordsjælland?
CK Nordsjælland is a cycling club based in North Zealand, Denmark that promotes cycling at license, competition, and exercise levels within the local community. The club benefits both competitive cyclists and recreational riders, and its approach to making cycling accessible at multiple levels was an important factor in Acubiz's decision to support them.
Does Acubiz have connections to professional cycling beyond the local sponsorship?
Yes. At the time of the post, Acubiz was also a partner of Astana Pro Team and Bahrain Merida Pro Cycling Team, both UCI WorldTour teams. The company was looking forward to following these customers when Tour de France visited Denmark in 2021.
How does Acubiz support employee health and sports participation?
Acubiz pays a fixed monthly amount to each employee to contribute toward their sports and physical activity costs. This reflects the company's view that sport positively affects mood, job satisfaction, and overall performance, and it is treated as a standard benefit alongside the company's other employee support initiatives.
