Meet Acubiz: Diana from Marketing

I think it’s exciting that we are making a difference in our customers working lives by making heavy and tedious workflows easier – everything else is simply a waste of time ?
Diana from Marketing in Acubiz


”Meet Acubiz” is a series of articles that’ll take you behind the scenes at Acubiz. They’ll tell the stories of the everyday heroes. In this article, the spotlight is turned towards Diana Lund, who is Digital Marketing Specialist and she has just built Acubiz’ brand new website. Are you interested in getting to know Diana? Then read along.

How long have you been at Acubiz and what’s your educational background?

I’ve been at Acubiz for just over a year. I’ve got a Cand. IT from Aalborg University in Copenhagen but is from Western Jutland. I moved to Copenhagen six years ago to study at the university and I’ve liked it so much that I’ve been hanging around ever since.

What is your role in Marketing?

I’m responsible for our website. Thus, I primarily spend my time maintaining, optimizing and developing the website so that it appears both user-friendly, relevant and content rich at the same time. Last year we decided to upgrade our website to a new and more modern platform. It has been my responsibility to lead the project from end to end, and I’m immensely proud of the result we were able to present at the beginning of the year.

I’m also responsible for our search engine optimization (SEO). It is a focus point for us that we are visible on search engines. Our online visibility and presence are essential, since people can’t meet us physically in a store for instance. Once they find us online, we need to make sure that their experience on the site is good. They must be able to quickly find the information they are looking for and the user experience itself must be frictionless.

How do you define a good day at work?

A good workday could be a day where I’m working on an exciting project. E.g. our new website. I like to immerse myself in stuff that I find interesting. And, in addition, I will not be disappointed if some of my favorite dishes are served at lunch.

What’s the biggest difference on Acubiz and your previous jobs?

Before joining Acubiz I was employed at a very large and global company. People, who have tried this, knows that the important decisions are often made in the headquarter – usually in another country. Now, I work in the headquarter and I take part in the decision-making processes. For instance how our new website should look. I feel that I’ve got more responsibility and influence, can make a bigger difference and use my professional competencies to a greater extent. Overall, I’m just happy when I go to work, and I feel like a bigger fish in the pond than previously.

Perhaps it has something to do with the size of Acubiz, but I experience a huge level of engagement from my colleagues. They are pretty engaged by nature, but they are far more engaged than I’ve been used to. I noticed it during the website project, but it’s also evident in all other internal projects. I think it’s great. Because it shows that everyone cares and believe in our solution.

How important is the social aspect for you?

It’s really important. We all spend a lot of time at work so it’s important for me, that I’ve got a positive social relationship with my colleagues. We should be able to have a nice time outside of working hours. That’s why I helped establish Acubiz’ running club. We run every Tuesday and Thursday after work and everyone can join; regardless of age and fitness level. Every once in a while, we’re having game nights where people bring board games. It’s a huge success and many colleagues participates.

Did you ever thought that you would become a geek within Expense Management processes?

I knew nothing about it before I joined Acubiz, so I never thought that I would be working with it. But now I actually find it really interesting. Because it makes sense. Most businesses can streamline and digitize their processes around managing employee-related expenses quite significantly. I think it’s exciting that we are making a difference in our customers working lives by making heavy and tedious workflows easier – everything else is simply a waste of time ? However, I’m first and foremost a geek about our website to make sure that the visitors can find what they are looking for.

What’s it like working from home during the corona crisis?

I’m totally fine with that. I’ve brought home some of my IT equipment which makes the technical part of the day very much like a normal day at the office. My tasks can easily be done from home. The biggest difference is that you don’t have as much contact with your colleagues. But we are having online meetings through Microsoft Teams with the webcam turned on. In that way, we have some sort of face-to-face contact even though it’s still virtual. We have to take care of each other by being separate – and I’m glad that Acubiz fully supports this.

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